If this column were a people pleaser, it would devote itself exclusively to the cheapest and the deepest promotions. But much has been written, not least on this page, of the false promises offered by supermarket promotions. Suffice to repeat that more often than not the promotion is not what it seems, but rather a cynical exercise creating deal junkies and binge drinkers by artificially raising the price to make the wine look cheap when it's subsequently on offer at buy-one-get-one-free or three for £10.
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via Health Science Daily News
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