Advertising usually tells us that we're worth it, that we were spoiling ourselves, that we're lovin' it. Occasionally, however, a brand comes along that knocks the whole thing on the head. Suddenly, instead of the lucky ones, we're all just basic bitches. A recent post for the Cambridge student site The Tab celebrated the "endearingly low self-esteem" of Sainsbury's Basics range. From trifle that's "less fruity" to pitta that's "a little bit smaller", bottled water that's "definitely not from the tap", to lasagna that's "a little less golden", Sainsbury's Basics have used their packaging to make the joke before you do; this isn't great but, hey, it is cheap.
from - Food and Drink RSS Feed http://bit.ly/1QrZlnD
via Health Science Daily News
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