On the British high street, those in search of a cup of coffee or a casual meal are not short of options. Costa and Starbucks stores jostle for space with Pizza Express, Nando's and Pret A Manger. For chains such as these, competition is fierce and getting fiercer. That's why adding loyalty to the menu is a growing priority for Britain's restaurateurs, whose mixed platter of incentives range from points-based rewards cards to smartphone apps and membership schemes. But as efforts increase, it's clear that carrots alone won't turn the one-time visitor into a regular diner.
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via Health Science Daily News
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